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Lynda.com Certification on LinkedIn

August 7, 2015Steve Shipley

Not too long ago, LinkedIn purchased Lynda.com for $1.5 billion, but outside of those who follow the online training industry, the news went mostly unnoticed. As a big user of both LinkedIn and Lynda.com, I was curious to witness what

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I suck at social (media)

October 5, 2014Steve Shipley

I hate to, but I have to, admit, “I suck at social media.”  I understand the concepts and apply many of the tools involved, but I am just ‘playing with myself’ sort of speak.  I have multiple Twitter accounts, a

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Book Preorder Benefits

April 6, 2014Steve Shipley

Many people would not consider preordering a book, but they should. They do not want to spend a few dollars early when they can wait, and they seem more comfortable knowing a book has been published first. But book preorder

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‘Novel’ crowdfunding approach for authors

March 15, 2014Steve Shipley

Crowdfunding to source capital for new businesses has become popular, especially for the independent new creatives (writers, songwriters, filmmakers, software entrepreneurs) who do not have access to traditional funding sources. Crowdfunding seeks a large pool of backers, each providing small

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Increase social media effectiveness with one tweet!

January 16, 2014Steve Shipley

Building a social media brand and influence takes years.  There is no magic bullet or ‘one’ thing to do to increase following and awareness.  It must be a coordinated approach doing a number of different things as I wrote about

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Eight lessons to be more effective – not just busy – with social media

January 14, 2014Steve Shipley

Many people believe they only need to provide great content for consumption to be successful in the digital age.  Great content is necessary, but not sufficient for success.  You must build a platform to inform and draw others to your

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Restoring a WordPress blog post

January 9, 2014Steve Shipley

I have been extremely impressed with WordPress since moving my blogs to WordPress several months ago.  It is a true website, not just a blogging template.  And there are a number of other reasons and benefits of having made the

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Publishizer provides author crowdfunding

January 7, 2014Steve Shipley

Many authors struggle to find the time and money to get their first or subsequent books published.  It is a major reason so many books sit on the shelf even in this time of eBook self-publishing.  Any author worth their

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Choosing Hootsuite to manage social media

January 5, 2014Steve Shipley

I have been learning social media over the last several years, but have not been conscious if I was just being busy or was making real progress in building a base of influence or not.  With the upcoming launch of

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Introducing #INKITTIP writing tip of the week

January 2, 2014Steve Shipley

InkIT Publishing is now publishing three times weekly: Sundays (Australia Sydney time) will feature reviews of writing processes and approaches, and writing tools, apps and technology Tuesdays (Australia Sydney time) will be used for guest posts, book reviews or general

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