Building a social media brand and influence takes years. There is no magic bullet or ‘one’ thing to do to increase following and awareness. It must be a coordinated approach doing a number of different things as I wrote about
Eight lessons to be more effective – not just busy – with social media
Many people believe they only need to provide great content for consumption to be successful in the digital age. Great content is necessary, but not sufficient for success. You must build a platform to inform and draw others to your
Choosing Hootsuite to manage social media
I have been learning social media over the last several years, but have not been conscious if I was just being busy or was making real progress in building a base of influence or not. With the upcoming launch of