Not too long ago, LinkedIn purchased Lynda.com for $1.5 billion, but outside of those who follow the online training industry, the news went mostly unnoticed. As a big user of both LinkedIn and Lynda.com, I was curious to witness what
Increase social media effectiveness with one tweet!
Building a social media brand and influence takes years. There is no magic bullet or ‘one’ thing to do to increase following and awareness. It must be a coordinated approach doing a number of different things as I wrote about
Choosing Hootsuite to manage social media
I have been learning social media over the last several years, but have not been conscious if I was just being busy or was making real progress in building a base of influence or not. With the upcoming launch of
Introducing #INKITTIP writing tip of the week
InkIT Publishing is now publishing three times weekly: Sundays (Australia Sydney time) will feature reviews of writing processes and approaches, and writing tools, apps and technology Tuesdays (Australia Sydney time) will be used for guest posts, book reviews or general
Five social media mistakes you can easily avoid
I have been working on social media for about two years now and learning how to use it more effectively. I have also learned how easy it is to make mistakes and irritate, instead of endear, your intended audience. I
Standing straight on social media
Many people like to point out the ills and negatives of social media, but then again, many people like to pretty much complain about anything and everything! Frankly, I dislike that type of attitude and that type of individual. Social